Quick answer: approved trade businesses receive CASE account pricing through login and direct quotes. Keep actual account prices and customer proposals private. Under Anabon’s partner policy, the only permitted public online price display is strictly above the announced MSRP, not at or below it; confirm the applicable announced reference and listing arrangement with Anabon. This is the channel’s advertising process, not a guarantee of a particular margin, exclusivity or absence of competing bids.
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What is the CASE pricing policy, in plain words?
Explain the distinction between private account pricing and the limited above-MSRP public-display exception clearly to your sales team:
Anabon is a B2B security camera distributor serving approved trade businesses. CASE account prices and direct customer proposals stay private. Any permitted public online price display must be above the announced MSRP; confirm the applicable reference and partner listing requirements with Anabon.
The policy applies to Anabon’s channel and agreed partner advertising. Use account-login and quote-request routes for actual trade pricing. Do not use a public listing, marketplace, ad, feed, video, PDF or teaser to expose private sell prices. The above-MSRP exception is not permission to display an arbitrary number, claim an unverified MSRP or assume a marketplace arrangement has been approved.
The table summarizes the public/private distinction, including the approved exception. It is not a current price list or a substitute for the actual account, listing and quotation terms; no MSRP, discount or dealer-price amount is supplied here.
| Location | What is allowed |
|---|---|
| Public websites and product pages | Default to quote/login; any permitted public price must be above announced MSRP |
| Online stores and marketplaces | Use private quoting; any permitted public display must be above announced MSRP |
| Ads, ad extensions and shopping feeds | Keep account pricing private; permitted public displays must exceed announced MSRP |
| Social posts, videos and public PDFs | No private price list or teaser pricing; permitted public display above announced MSRP only |
| Public quote pages | Collect the request and quote privately; any permitted public display must exceed announced MSRP |
| Secure login and your approved business account | Private pricing for your company |
| Direct quotes from Anabon | A project-specific quote sent to you |
| Your proposal to your own customer | Your number, sent privately; never posted publicly |
What does no public pricing protect for you?
Use the installation quoting guide to define what the customer is buying: the coverage plan, complete equipment, cabling, commissioning, training and service responsibilities. Private pricing can support that scope conversation, but does not guarantee margin, exclusivity or a successful bid. Keep the benefit tied to the work and actual written terms you provide.
The channel process can help you present the equipment with the design, installation and service behind it. Your account price remains private, and technical support, warranty coordination and project questions are routed through your business relationship. It does not guarantee a particular margin, exclusivity or a successful bid.
Your margin
Explain what the complete proposal includes: the coverage plan, exact equipment, cabling, commissioning, training and service responsibilities. A hardware-only number may describe a different scope. Private account pricing helps you prepare your own quotation; customers can still compare offers and ask about individual items.
Your specification
Compare the complete SKU, lens and supplied revision before treating two offers as equivalent. For example, CS-I8XQ II-2.8mm is a complete identifier; do not drop the II or substitute a similar series name. A clear schedule helps compare scope but does not prevent another bidder from proposing the same model or an allowed alternative. Verify actual functions, testing, warranty and exclusions, rather than promising an exclusive specification.
Your customer relationship
Anabon’s B2B model supports installers, integrators, dealers and approved business accounts. Your company leads the customer proposal and service relationship. General category policies are a starting point, not a warranty for every SKU. Confirm the term, exclusions and claim process for the exact model and revision in writing. Project Series items, intercoms, powered accessories and model-specific exceptions need their own confirmation; hard-drive claims follow the applicable drive-manufacturer terms. Agree any distributor participation and authorized customer contact for the actual project.
How do you get private pricing?
Apply for an approved business account and wait for the actual access decision. After approval, use the supported login or request a direct project quote with the complete schedule, quantities and requirements. Application is not automatic approval, a promised discount, stock availability, credit terms or a fixed response time. The steps below describe the route, not approval of every applicant or project.
- Apply for an approved business account at account.anabon.com. Accounts are for installers, integrators, dealers, low-voltage contractors, resellers and other trade businesses in the US and Canada. The steps are in opening an Anabon business account.
- Log in for private pricing. Build your bill of materials from your own account, for everyday jobs and repeat orders.
- Send larger or unusual projects for a direct quote. Include the camera schedule, the recorder and network design, quantities and any compliance requirement from the specification.
- Ask for a project review before you commit. A review checks the design before the numbers go into your proposal. “Bring us the opportunity before you say no.”
Use the CASE Project Series overview when preparing a CSP- request. Identify the exact configuration, target and environment, required documents, schedule and proposed integration. Obtain the actual written availability, evidence, lead time, warranty/service terms and open-items list before committing them in a customer proposal; a family name or business account is not proof that every requirement can be supplied.
How do you quote a CASE job to your own customer?
Private pricing gives you room to sell the system rather than the box. A few habits keep that advantage intact:
- Present the system first: coverage plan, recording and retention, remote viewing, deterrence where specified, and the service you provide after handover.
- Write each equipment line with its complete SKU, lens/revision and confirmed applicable specifications. Do not copy a family maximum or use a similar model’s sheet as evidence for the actual proposed unit.
- State warranty by category on the proposal, never as one blanket term, and keep hard drives on a separate line.
- Send the proposal privately to the customer. Do not post it, a screenshot of it, or a parts list with numbers on your website or social channels.
- On public CASE listings, use quote/login routes for private sell prices. Any permitted public online price display must strictly exceed the announced MSRP and follow the applicable partner requirements; confirm the reference before publishing.
- Set an expiry date on the proposal so the quote reflects current terms.
For the labor side of the quote, see how to quote security camera installation labor and value.
How do you report a public listing of CASE products?
If a listing may conflict with the partner policy, contact Anabon with the facts for review. Capture the URL, full displayed model, seller, date and number, plus the applicable announced MSRP reference if available. Do not classify every public number or lower customer offer as a breach: above-MSRP displays can be permitted, and actual terms and product identity need checking. The table is an evidence checklist, not an instruction to confront the seller.
| Capture | Why |
|---|---|
| URL of the page or listing | Lets Anabon find the exact listing |
| SKU as shown, full spelling | Identifies the product; website spellings sometimes differ from the catalog |
| The number displayed and the date you saw it | Record display/date and the applicable announced MSRP reference if available |
| Screenshot with the browser address bar visible | Evidence if the listing changes later |
| Seller name as shown | Helps identify the account behind the listing |
Send only the necessary listing evidence through your account contact or the agreed Anabon enquiry route. Ask Anabon to review the actual listing, reference and terms. Do not contact a seller on Anabon’s behalf, allege a proven violation from a screenshot alone or promise that a third-party listing will be removed.
How to use this with your customers
Explain that your proposal covers the agreed system, installation and support, and that Anabon supplies trade-account pricing privately. If the customer brings another listing, compare the complete SKU and actual scope before drawing a conclusion. Send a suspected channel-policy issue to Anabon; do not promise that every online listing is absent or identical to your offer.
FAQ
Can I show a price for CASE products on my website or online store?
Keep actual CASE account/sell prices private under the agreed partner policy. A permitted public online display must be strictly above the announced MSRP, never at or below it. Confirm the applicable announced reference and listing/marketplace arrangement with Anabon; a product page or a business-account login does not itself authorize every advertising use.
Who can get private pricing for the CASE line?
Installers, integrators, dealers, low-voltage contractors, alarm and security companies, resellers and other trade businesses in the US and Canada can apply for an approved business account. Private pricing is available after approval, through login and direct quotes. Anabon does not sell to end users, so property owners buying for their own building are referred to an installer.
Do I need a business account to get a direct quote?
Review the security camera installer program for the trade-partner route, then apply for the appropriate approved business account. Approval and actual terms must be confirmed before using account pricing or requesting an applicable direct quote. Supply complete SKUs, quantities, recorder/network design and any clause-specific evidence needs. CSP- configurations remain subject to written project review rather than a universal price or availability promise.
What should I do if a customer shows me a lower number online?
Ask for the actual link, full SKU/revision, seller, date and scope. Compare installation, service, warranty route and applicable announced MSRP reference before drawing a conclusion. Send a suspected channel issue privately to Anabon for review; a lower number alone is not proof of the same offer, an unauthorized price or a required enforcement outcome. Keep the customer conversation on the actual proposed system.
Is a proposal I email to my customer a public listing?
A quotation sent privately to your customer is different from a public listing. For the trade partner’s equipment request, use the security camera project quote route with the agreed scope and terms. Keep customer proposals and account figures private, protect the customer’s information and state actual validity/exclusions. If material is later posted to a public page or channel, the public-listing policy and its limited above-MSRP exception must be reviewed before publication.
References
- Anabon business account
- Anabon partner program
- Project and account enquiries
