Anabon field guides · Surveillance Knowledge
Leads, referrals, a simple CRM, follow-up calls, service agreements and pricing on value — growing a healthier security installation business.
Ten operating numbers a small security company can pull from its own job sheet in an afternoon, a review table to copy, and how to turn three of them into next year’s plan.
Electricians, IT MSPs and locksmiths meet your future customers first. A one-page co-referral agreement, a clear definition of a qualified referral and a shared log keep the partnership fair.
A customer holding an online listing is usually comparing a box with an installed, supported system. Here is how installers answer with scope and value instead of racing the number.
Match each problem your customer already has to one upgrade: classification for false alarms, PhotonX for night evidence, 180° for open lots, VCA Search for slow searches and EW for repeat incidents.
An anonymous case study can win the next job without exposing the last customer. Get permission in writing, follow problem, design and result, remove anything that identifies the site, and keep every fact exact.
One useful email every quarter keeps your customers’ systems healthy and your company in mind. The five-block template, four ready topics, permission basics for the US and Canada, and how to track replies.
A practical growth plan for a security camera installation business: where to check licensing and insurance, which certifications matter, why the distributor relationship matters, the first ten commercial customers, and the path to larger projects.
A periodic site visit is maintenance first and a sales conversation second. A 12-point checklist, a one-page report for the customer, and a way to raise upgrades only where the evidence supports them.
A proposal wins when the customer can see the problem, the design and the support behind it. Section order, a camera schedule, exact warranty wording and a template you can copy into your own document.
Quote the job, not the camera: per-camera, per-project and tiered quoting models, the cost components installers forget, a margin method with no borrowed number, and how a channel-protected line keeps your customer from finding a number to beat you with.
