Anabon field guides · Surveillance Knowledge
Leads, referrals, a simple CRM, follow-up calls, service agreements and pricing on value — growing a healthier security installation business.
What a camera maintenance visit includes, three service tiers without numbers, how to propose the agreement at day 90, how CASE warranty by category flows through the installer, and a section-by-section template outline (not legal advice).
Three calls after every camera install: day 7 checks CASE Connect, passwords and recording; day 30 asks for the review and referral; day 90 runs a health check and proposes a service agreement. Scripts and emails included.
Three referral loops (satisfied customers, partner trades, your distributor and peers), the day-30 moment to ask, word-for-word scripts, rewards that respect local law, and the sheet columns that measure your referral rate.
Eight lead channels for commercial security installers, none of them a purchased list: profile, referral trades, bid portals, installed base, associations, a showcase install, LinkedIn and your distributor, with a 30-day plan.
Six tabs, fixed status values, warranty dates by category and 7/30/90/365-day follow-ups calculated from the handover date: a Google Sheets CRM a security installer will keep using, with the exact columns and formulas.
Claim, verify and build a Google Business Profile for a security installation company in 45 minutes: category, service area across your state or province, commercial services, permission-cleared photos, Q&A seeds and a review routine.
